Insights
Reeces provided the critical retail infrastructure for this global event, focusing on high-traffic merchandise locations at Forrest Chase and around Optus Stadium.
The WWE Elimination Chamber brought an unprecedented level of international fan engagement to Perth. To support the massive demand for official event gear, Reeces supplied the retail marquees used for major merchandise hubs both in the heart of the Perth CBD and across the Optus Stadium precinct.
Central Retail Hub: Forrest Chase
Forrest Chase served as the primary destination for fans to secure official merchandise in the lead-up to the event.
- High-Traffic Design: Reeces installed a large-scale marquee in the middle of Forrest Chase to act as a dedicated retail flagship.
- Public Accessibility: The structure was designed to handle constant foot traffic, providing a spacious and organised environment for thousands of fans visiting the city centre.
- Weather Protection: We ensured the retail space remained fully weatherproof, protecting high-value merchandise from the elements throughout the multi-day activation.
Stadium Precinct Merchandise Marquees
On the day of the event, merchandise accessibility was critical for the 52,000 fans descending on Optus Stadium.
- Strategic Placement: Reeces installed multiple merchandise marquees at key entry points and high-flow areas around the external stadium precinct.
- Rapid Deployment: Our team managed the logistics of setting up several satellite retail stations to ensure fans could access gear quickly before entering the stadium.
- Structural Safety: Every precinct marquee was professionally weighted and secured to withstand the exposed conditions of the stadium's external grounds, meeting all Australian safety standards.
Specialised Retail Logistics
Managing retail infrastructure for a global brand requires a focus on durability and professional presentation.
- Open Floor Plans: By utilising clearspan technology, we provided a 100% usable interior space, allowing the WWE retail team to maximise their counter space and stock displays.
- Secure Fit-Out: We provided stable, level flooring systems within the marquees to ensure a safe environment for both staff and shoppers.
- One-Stop Delivery: Reeces managed the entire transport and installation process, providing a seamless solution for the event’s retail organisers.
Whether you are planning a high-profile city activation or a stadium-scale retail project, Reeces has the specialised inventory and logistical expertise to deliver a professional result.
